Viacom Chief – Tax Credits Important
March 28, 2010 Leave a comment
This is a short clip from a conference held in Boston, where Philippe Dauman, president and chief executive of Viacom Inc., last Friday underscored “three waves of change’’ that he said are transforming entertainment businesses as they look to adapt and innovate in an ever-changing media landscape.
In the clip he unabashedly notes that Tax Incentives are very important in their decision where to shoot. Click here to see the full Boston.com article and the clip.
Dauman emphasized the rising role of social media and how it can be used to market content from a traditional program. He pointed out that for media and entertainment companies to evolve, they should study the behaviors and habits of the millennials, people born between 1975 and 1995. Dauman refers to members in this group as “digital natives’’ and “fierce multitaskers’’ who are fluent in the language of social media.
“They grew up with PCs and the Internet and mobile phones,’’ said Dauman, who has been president and CEO of Viacom since 2006.
“We need to create deep, immersive entertainment experiences for our audiences typically rooted in TV, and we have to make it easy for viewers to socialize around and with our programming.’’
Click here to can see the full article at Boston.com